We’re thrilled to announce a groundbreaking multi-year global partnership with Formula 1®, as KitKat® becomes the Official Chocolate Bar of F1®, marking Nestlé’s largest global brand partnership to date!🍫🏎

Kicking off in 2025, KitKat® brings its iconic "Have a Break, have a KitKat" message to F1®. From 2026 onwards, the partnership will expand across the world, blending the intensity of the world’s most non-stop sport with well-deserved, sweet Breaks, redefining how we all experience racing.

This strategic partnership will feature interactive on-the-ground experiences at Grand Prix, trackside branding, special-edition F1® products and playful, humorous digital content amongst other exciting Break-centric initiatives, offering a fun and surprising contrast to the thrill of each race day and uniting two passionate global fanbases.

Until then, have a break, have a KitKat®, and watch this space for more details as we gear up to introduce "Breaks" to the world's fastest sport!🏁

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